A new addition to the Asbury Avenue district

Lululemon has officially opened at 761 Asbury Avenue, taking over the corner space long known as the Bourse Building (formerly Ron Jon Surf Shop). The Ocean City Regional Chamber celebrated the ribbon cutting on August 8. The move adds another national brand to a stretch already packed with local favorites between 6th and 14th Streets, and it solidifies the 8th & Asbury corner as a high‑foot‑traffic anchor downtown.

What you’ll find inside

Expect the brand’s core athletic apparel—running, training, yoga—and staple accessories like mats and water bottles. Opening‑day crowds lined up, and the staff highlighted downtown’s growth. For store hours, phone, and event updates, the official store page is the fastest place to check.

Where to park for a quick visit

For short stops, try the metered lot at 12th & Asbury or street parking near 9th & Asbury by Mark Soifer Park. In peak season, the Baker Lot at 8th & Boardwalk works well if you’re pairing shopping with a walk on the boards. Always follow posted signs.

Local context (why this corner matters)

This exact corner—8th & Asbury—has been a retail focal point for years. Real‑time leasing blurbs call it the district’s “center heartbeat,” highlighting the flow that connects shoppers arriving via the 9th Street Bridge with the Asbury corridor. The gist is right: it’s an eye‑level corner that benefits from constant street activity.

Micro‑FAQ

Did Lululemon replace Ron Jon?
Yes—the new store occupies Ron Jon’s former space in the Bourse Building.

Is this the brand’s first store at the Jersey Shore?
No—there’s a location in Avalon as well; Ocean City is a new addition to the brand’s Shore footprint.

Are there special events?
Check the Ocean City Tourism press release and the Lululemon store page for any weekend activations or community classes.

Internal link (equity pass)

You might also like: Asbury Avenue guide for summer weekends: best blocks and parking tips (Community Spotlight category).